In designing anything, usability is what you try to incorporate into the thing being designed. Functionality is always more important than what a product looks like.

FUJINON WEATHER-RESISTANT XF18-135………”Weather proofing is one of the better concepts in new lens and camera design.” – Author

If you are looking for a great street camera, portrait maker, or a fantastic option to your DSLR, the a7 is at least for me, a pretty perfect camera. It does just about everything I need it to do for nearly all of the kinds of photography I love to shoot. And it does it pretty darn well.

All of a sudden the world seems different. You’ll be amazed at what you can see when you just get out and have a closer look. For me, it is when the magic happens.

It isn’t about the camera, the lens, or the technique you use. It has nothing to do with shooting like another photographer, copying a style, or being one of them.