Tag Archives: Rollei

AndrewCaledn

’twas Hip to be Square

Professionals relied on the square to allow them to crop to the aspect best suited for layout in magazines and catalogs. It was an actual selling point for square format.

The Camera Store - © John Neel

The Camera Store – You might have called it the Camera Shop

    Believe it or not, there used to be in almost every town, small shops that specialized in selling cameras. Once, not so long ago, the camera store was…